As a man of letters, I am often astounded by the power of certain small and simple expressions to remain in the general consciousness for decades.
Why does taco Tuesday still ring so true? Any number of callow admen must have attempted to start Fish Friday (a natural choice for many reasons), macaroni Monday, or Waldorf Salad Wednesday, yet all of these efforts are long forgotten.
Will any of us recognize the next great cultural alliteration when it arrives, or will it be known only in history's telling?
All of this is only in reference to the title, so if you've read it so far please see me for a coupon redeemable for a discount at any …
